Dudden Hill Lane, Willesden Green NW10 1DD

Offers in excess of £22,500,000


The site extends to approximately 0.68 hectares (1.7 acres). The land slopes away from Dudden Hill Lane by almost 10 metres at the western point. Much of the site is bounded by vacant land separating the site from railway lines. At the eastern boundary part of the site fronts, and provides access to, Dudden Hill Lane. Immediately adjacent and also fronting Dudden Hill Lane is an Esso petrol filling station.

The site comprises Warranty House, a two storey office building and car park which fronts Dudden Hill Lane. To the rear of Warranty House is a large area of hard standing / yard that has been used as a coach park. The remainder of the site is occupied by a garden centre and nursery. The required notices have been served for vacant possession in April 2018.


Warranty House, Dudden Hill Lane is situated in Dollis Hill, north west London, in the London Borough of Brent. It is located between the vibrant neighbourhood of Willesden Green and Wembley, one of London’s most exciting regeneration areas. The Property is approximately 8km (5 miles) from the West End and 10km (6 miles) north west of the City of London.

Dudden Hill Lane runs north from High Road, Willesden Green, along which are a variety of independent cafés, bars and restaurants as well as convenience retail amenities. Less than 1km to the west are a Tesco superstore and IKEA Brent Park. The London Designer Outlet, which has more than 50 retailers, numerous dining-out options and a nine screen cinema is at Wembley, approximately 2.5km to the west. Wembley also hosts burgeoning artisan street markets, community activities and food festivals. Brent Cross Shopping Centre, which has more than 120 shops along with cafés, bars and restaurants and is set to expand as part of a wider regeneration of the area, is 2.5km to the north east. Gladstone Park, which is just 350 metres east of the site, provides extensive green open space, formal gardens and sports facilities. 1km to the south is Roundwood Park, another attractive public open space.

The site has very good access to transport links, being situated between Neasden (400 metres west) and Dollis Hill (400 metres east) London Underground stations, both of which provide Jubilee line services. Journey times direct from Dollis Hill to the West End are approximately 14 minutes (Bond Street), to London Bridge approximately 23 minutes, to Canary Wharf 30 minutes and to The City 29 minutes (Moorgate changing at Baker Street) (Source: A number of bus services operate outside the entrance to the site including the 226 to Golders Green and the 302 to Mill Hill. Dudden Hill Lane (A4088) continues 800m to the north west to a junction with The North Circular Road (A406) which provides routes around London. Access to the national motorway network is approximately 2km (1.25 miles) to the north at junction 1 of the M1.

Town Planning

The site falls under the jurisdiction of the London Borough of Brent. The buildings on site are not statutorily or locally listed and the site is not located in a Conservation Area. Planning permission (ref 16/4010) was granted on 25th July 2017 for:

“Proposed demolition of all existing buildings and construction of part five / part six / part seven / part eight / part nine storey buildings comprising 136 residential units (Use Class C3, comprising of 42 x 1 bed, 56 x 2 bed and 38 x 3 bed flats) and community/retail floorspace (Use Classes D1/A1/ A3); related lower ground car park comprising 44 car parking spaces; cycle parking, vehicular access; footways; landscaping; plant and associated works.”

A subsequent application (ref 17/3476) made under Section 96a (non material amendment) has been submitted which makes small changes to the floor plans for fire safety, Mechanical and Electrical and Structural requirements, and further advances the layouts.

Applications to discharge conditions 13, 15 and 19 have been submitted for approval. Section 106 and CIL

The Section 106 Agreement holds for the provision of 19 residential units for Affordable Rent and 9 for Intermediate Housing. A CIL Liability Notice issued by the Local Authority states the development is liable for £3,901,061.57, however, this does not take into account the relief that it may be possible to claim for the affordable housing floorspace.

Proposed Development

The proposals comprise a mixed use scheme providing 136 residential apartments and a 576 sq m (6,200 sq ft) GIA commercial unit (D1/A1/A3 Use Class). The average apartment size is 71.1 sq m (766 sq ft) and we anticipate that a majority of them could qualify for the ‘Help to Buy’ equity loan mortgage initiative. This provides eligible buyers with a government loan of up to 40% of the value of a home, with a maximum purchase price of £600,000.

The scheme is arranged across four buildings, which range from four storeys to nine storeys. The buildings are set within a landscaped area that includes a series of communal amenity spaces, woodland areas and children’s play areas. The setting of the site results in generous separation distances from surrounding buildings and, with the existing mature trees, will provide privacy for future residents. Along with these attractive shared spaces, all units will benefit from private balconies or terraces. Residents in many apartments will enjoy excellent views of Wembley Stadium to the north west, Gladstone Park to the north east and back towards central London.

A lower ground level extends beneath much of the proposed built footprint and provides car parking, with access gained off Dudden Hill Lane via a ramped access which makes use of the existing site access and natural gradient of the site. This area provides 44 parking spaces of which 36 will be for residents use, four staff only spaces for the commercial unit, two visitor spaces and two car club spaces.


The property is for sale freehold and will be sold by way of informal tender (unless sold prior).


The property is not elected for VAT


Offers invited in excess of £22,500,000.

Additional Information

Further information, including a legal pack, can be found on the following website:

Disclaimer - Kingsbury on its own behalf and on behalf of the Owner / Landlord of this property whose agent Kingsbury is, gives notice that this document does not constitute any form of contract for sale or lease. Statements should not be relied upon, and interested parties are advised to satisfy themselves as to the correctness of each statement. Kingsbury is the trading name of Kingsbury Investment & Development Consultants Ltd registered in England No: 06869268.

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  • A freehold site extending to approximately 0.68 hectares (1.7 acres)
  • Planning permission for 136 residential apartments (108 private, 9 intermediate and 19 affordable rent) with a total net saleable area of 9,675 sq m (104,141 sq ft), and a 579 sq m (6,232 sq ft) commercial unit (Use Classes D1/A1/A3)
  • Excellent transport links, being situated between Neasden (400 metres west) and Dollis Hill (400 metres east) London Underground stations, which provide Jubilee Line services
  • The property will be sold by informal tender (unless sold prior), with offers requested by 12 noon on Thursday 9th November 2017
  • Offers invited in excess of £22,500,000

To discuss this opportunity further, please contact Ross Kemp or Keir Goldstein at Kingsbury on 020 7183 2529 or Darren Arnold or Sean Cooper at Savills on 020 7409 9926

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